NEVADA INVENTORS ASSOCIATION

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"Education, Assistance, and

Networking for the Inventor"

The Nevada INVENTOR

Official newsletter of and by the Nevada Inventor's Association

Volume: XVI No. 11-Education, Assistance, and Networking for the Inventor- November 2004

Next Meeting: December 18, 2004 9:00 AM Washoe Medical Center Room cr101

Our web site is 'www.nevadainventors.org' Founded in 1988

We are a 501(c)6 group under IRS rules.

The purpose of NIA is to educate inventors and potential inventors through whatever means available, including regular meeting, classes, seminars, workshops, and evaluations, within NIA or in cooperation with other persons or organizations. The education of inventors, or potential inventors, may also include the publishing of written materials, such as a regularly published newsletter, flyers, notices, or letters.

Additional goals of NIA are to inform its members of private, civic, governmental, and public resources which may be of assistance to inventors; to promote a positive public image of inventors; to provide for its members a referral/resource directory; and to furnish assistance to its members, whenever possible, by directing their efforts toward the successful development of their inventions.

Octobers 23 2004 meeting Highlights
New Trustees Elected

Next years trustees were nominated by the Board and confirmed by the membership. They are Len Schweitzer, Dr. Bill Torch, Vince Chemist, Terry Kelly, James Christensen, Bernie Heckmann, Don Costar, George Kent, Dieter Berndt

Next Years Officer Nominations
Len Schweitzer- President
Dr. William Torch - Vice President
Secretary/Treasurer- Vince Chemist
Sergeant at Arms- Dieter Berndt
Program Director- Terry Kelly

There were no further nominations from the floor. Election will be held at the November 27 Meeting.

1 BASE-An excellent presentation was made by Eljer Ottesen on his Copywriter software invention 1-BASE. This software is now helping over 100 customers simplify and speed up the interaction among small and large arrays of computers scattered around an office. Not only does it help speed up interaction but it provides flexibility and integration among different types of software, but it provides individuals within the system to provide their own data security. There were more interesting parts of his presentation our group wanted covered so Eljer will return in November to finish up. The most interesting thing was the inventive concept that went into the logic of creating the software.


Progress Reports
1. NIA library location Dr. Torch-Washoe Medical. There are two potential locations. One is the Medical library. The 2nd is the Reference room. Both locations are currently involved in the hospital construction and options will not be available for at least 60 days. UNR Library-Don Costar was unable to make to meeting with his report
2. NIA Brochure. With both Dieter and Don away the current status is that a 3 page foldout has been laid out but no details yet of more progress An excellent suggestion was made that if the NIA Library is put at Washoe Medical then our material could be put in a mobile shelf that could be wheeled into our Saturday meetings for review/use by members
3. George Kent-Member Invention Project. We are still looking for a proposed invention from a member that we could use as a "class project" to develop little by little at each meeting a true to life patent sponsored and owned by NIA using Patent Pro software and Intergraph's Smart Sketch- Patent software. This project's objective would be used to assist members to do their own work or to understand why they should have a patent attorney or other professional help.


Current Officers
President
Len Schweitzer:
775.323.8586

Vice President:
Dr. torch
775.329.4060

Sec/Treasure:
Vince Chemist
775.677.0123

Sergeant. at Arms:
Dieter Berndt
775.825.5655

Prgm Director:
Terry Kelly
7530.546.522G

NIA Founder:
Don Costar
775.322.9636


New Flash:

NIA member and Malaria Solution discoverer, Jim Humble, was seriously hurt, when he fell from a ladder and injured several vertebrae and his neck. he was air lifted to Washoe Medical Center where he was treated. Friday, Nov. 19 th He was released from the hospital and is home recuperating. All our best and our prayers go to Jim for a complete recovery.


Mother Nature is A Marketing Genius

By Sharon Costello
Technology rules. Right? Well, for about five minutes... then Mother Nature will teach you a thing or two ? if you are willing to learn. Have you heard about Red Bull ? It's a drink and I'll bet you know about it even though their advertising is slim to none. Red Bull shuns print advertising, yet it has roots in over 50 countries, it has cemented its loyalty in the fickle land of teenagers and they've taken their cue from Mother Nature.

Consider that Red Bull knows something that most companies are just discovering. The customer is bombarded with advertising messages all day and breaking through this wall is critical to reaching customers on an emotional and intellectual level. So, what did Red Bull do? They did what Mother Nature does and that is they GAVE it away!

MAGNETIZE YOUR MARKETING. What? Gave it away, they must be crazy! Right? WRONG.

It's really quite simple, Red Bull's marketing strategy was to imitate Mother Nature and seed their target audience with product. They enticed students with free cases of Red Bull, if they threw a party. Guess how many students threw parties.

It was a twist in the usual view to GET, GET, GET. Too often those advertisements are blaring away on the radio and T V with the view to get, get, get.

Nature doesn't work that way. Nature GIVES first. In it's own marketing and advertising, a flower works opposite to the GET rule. When the flower blooms, it opens up using color and nectar it draws the bees, knowing full well that its very existence depends on giving bees what they want first, so the bees carry away the pollen.

It's a balancing act. Nature hates imbalance. If the deer run faster, so do the cheetahs. It's a classic system to keep things in balance So, that means to create a marketing imbalance in your favor, you've got to give FIRST.

HASTE MAKES WASTE.Another of Mother Nature's marketing secrets is that it pays big to care about what your audience says and what they do. Harley Davidson saw the day when its hog was really a hog. So, the company decided to promote through word of mouth and to use relationship- building strategies. Through events and rides and one on one's Harley won back their place with their customers. Today, despite their enviable position. they still find time to smooge with customers.
GOTTA KEEP ON DANCING. When Mother Nature creates a product, it makes sure that product thrives. and continues to be seen. This is not always the case with us. when the times get tough and ROI doesn't look toooooo good, we tighten the belt on the budget and pull the plug on the marketing! That is when marketing needs to be the most aggressive It's like telling your heart to beat on half beats when things aren't so good. The planet doesn't stop rotating, the trees don't stop growing and the fish don't stop swimming. Yet in an absolute violation of the most basic law of nature, we stop and start like some trainee driver.

THERE'S ONLY ONE LIKE ME. When nature creates something it throws away the mold. It adds color, shape, size, and variety in everything she produces, brand extension is a no-no.

HERE ARE SOME MOM NATURE GUIDELlNES TO FOLLOW
1.) First you shall sow, then you shall reap. Give and you shall receive.
2.) Build your reputation and your relationships one step at a time.
3.) Focus. That's right if you focus right now you can reap long-term rewards.
4.) Is your fingerprint different from everybody else's? You know it is. Nature doesn't do clones. Neither should you.
5.) Turn off your cell phone and look at what nature is saying. It's showing you the color of money.



Opportunity is missed by most people because it is dressed in overalls and looks like work. -Walter Savage Landor
Happiness is a form of courage -Halbrook Jackson

Worry pulls tomorrow's cloud over today's bright sunshine

The road to success is dotted with many tempting parking places.

The one thing worse than a quitter is the person who is afraid to begin.

A ship in the harbor is safe - but that is not what Ships are for. -John A. Shedd


THIS DAY IN HISTORY: 1906 HONDA FOUNDER BORN IN HAMAMATSU, JAPAN

Soichiro Honda, son of a blacksmiths was born November 17. He showed remarkable mechanical intuition at a young age, and when 15. worked in an auto repair shop in Tokyo.

In 1936. Honda won his first racing trophy at the All-Japan Speed Rally. but nearly died when his car crashed shortly after setting a speed record. After W.W.II, Honda started his own automotive company. His fuel-efficient vehicles were popular because of fuel shortages in his country. By 1955 Honda led motorcycle production in Japan. But only in 1962 did Honda began automobile production.

His first car was a pin-size S-360, unsuccessfully introduced in America. Honda triumphantly came back to the American market in 1972, with his durable, economical if Honda Civic. American consumers loved it.. In 1973, Soichiro Honda retired from the top position at Honda, but the company he founded went on to become an industry leader, establishing such successful marquees as the Accord, which by 1989 was the best-selling car in the United States.

Kohl's, supplier sued for alleged patent infringement

Source: Milwaukee Business Journal

Footwear marketer Wolverine World Wide Inc., Rockford, Mich., has filed a lawsuit against retailer Kohl's Corp. and one of Kohl's footwear suppliers alleging infringement of one of Wolverine's top moccasin brands.

The federal lawsuit, filed Monday in U.S. District Court of Western Michigan, accuses Menomonee Falls-based Kohl's and l Harbor Footwear group l.td., POE Washington, N.Y., of " systemically and repeatedly" copying Wolverine's Merrell brand of moccasins, including its best-selling Jungle Moc brand, according to a Wolverine press release.

Kohl's allegedly sells the products under the GBX Rainier, Trail Clog and Trail Sport brands Wolverine (NYSE: WWW) claims the products infringe on patents covering the Merrell Jungle Moc, Jungle Slide and Winter Moc brands. The Merrell brand accounted for more than $220 million of Wolverine's $889 million in sales in 2003.

The lawsuit seeks a permanent injunction against Kohl's and I harbor footwear, along witty unspecified monetary damages. Vicki Shamion, a spokeswoman for Kohl's (NYSE: KSS), said that the company does not comment on pending litigation Kohl's operates 637 stores in 40 states. Kohl's shares closed doves $1.5() at $51.10 Tuesday.


If you would like to receive the NIA newsletter by email, simply email us your address. Our email address is v. www.patents@gbis.com) corn


Online Crooks Stealing Trademarks, Domain Names Can Be Thwarted

Wolf, Greenfield & Sacks, P.C.. Thursday, November 1t, 200

BOSTON-Nov. 11, 2005-Cyberpirates don't fly the Jolly Roger when ripping off trademarks and domain names. They work in secret, but if you don't catch them early, they can scuttle your ship of commerce. "As the Internet opens the door to a global economy, your corporate identity is more vulnerable than ever before. With a proactive strategic trademark and domain name plan in place, you can remain a step ahead of would-be infringers, in the U.S. and abroad," Douglas R. Wolf, an intellectual property lawyer with Wolf, Greenfield & Sacks, P.C., writes in the Handbook of Business Strategy 2005. Wolf advises:

Start off strong. Most countries subscribe to the theory that unusual or strong marks are afforded more protection than weak marks.

Register, register, register. Obtaining registrations in key countries.

"Spy." "Monitoring the Web, registration databases, and various directories can be the most efficient and cost-effective way to protect your portfolio. Contacting a potential infringer before any serious amount of money has been spent building a product, service, or brand makes dropping a mark much easier for them." Keep your friends close and your enemies closer. Local representatives and distributors can be the main source of problems in international business, so register your trademarks and domains before you enter the country or select the local representative or distributor.

Think before you sue. While it's much cheaper to sue an infringer in other countries, avoid litigation whenever possible because the results can't be guaranteed. When you can't avoid litigation, select your counsel carefully.

Published by Emerald in Bradford, England, The Handbook of Business Strategy is a unique annual publication that provides executives with an immediate and ongoing resource to the most successful and enduring strategies in the market place today.

On the Web:

www.managementfirst.com/strategy/journals/strategy _handbook.php.

Douglas Wolf is a shareholder and co-chair of the trademark; Group at Boston-based Wolf Greenfield & Sacks, P.C., (www wolfgreenfield.com), one of the most experienced law firms devoted to the practice of intellectual property law, including patents, trademarks, copyrights, trade secrets and related .

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Page done by Vince Chemist.
Created on August 9 2005

Updated on August 27 2005